The title Whole Earth Catalog came from a previous project by Stewart Brand. Then at the very end of this commencement speech Jobs quotes explicitly the farewell message placed on the back cover of the last 1974 edition of the Catalog (#1180 October 1974 titled Whole Earth Epilog ) and makes it his own final recommendation : "Stay hungry. It was idealistic and overflowing with neat tools and great notions. It was sort of like Google in paperback form, 35 years before Google came along. When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.
Steve Jobs compared The Whole Earth Catalog to Internet search engine Google in his June 2005 Stanford University commencement speech. This is why, while not a regularly published periodical, numerous editions and updates were required to keep price and availability information up to date. Instead, the vendor's contact information was listed alongside the item and its review. While WEC listed and reviewed a wide range of products (clothing, books, tools, machines, seeds, etc.), it did not sell any of the products directly. The editorial focus was on self-sufficiency, ecology, alternative education, " do it yourself" (DIY), and holism, and featured the slogan "access to tools". The magazine featured essays and articles, but was primarily focused on product reviews.
The Whole Earth Catalog ( WEC) was an American counterculture magazine and product catalog published by Stewart Brand several times a year between 19, and occasionally thereafter, until 1998. One of the first color images of Earth, a digital image mosaic taken in 1967 by the ATS-3 satellite, was used as the cover image of Whole Earth Catalog 's first edition.
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