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Update your About section with a new bio and influences and respond to your messages. And feature a video you upload TO Facebook. Pin your most informative post to the top of your profile. Don’t have 3 show apps because you couldn’t choose between BandsInTown, SongKick and ReverbNation. Spend the next couple weeks cleaning it up.

If you want to be a professional outfit you have to look like one – onstage and online.Įven though the teens have fled, Facebook is still the most important social network for the general populace and is where most of the industry goes first to see what kind of online presence you have. Do not underestimate the importance of professional photos. Make sure the vibe of the photos align with your sound and entire brand. People (unfortunately) will judge you first based on your image before ever listening to a song or buying tickets to your show. Spend some money and hire a professional music photographer and get some great promo photos. There’s no point in having a cool website if your photos are crap. Platforms like Bandzoogle and Squarespace make creating and updating a website completely painless. Gone are the days of needing to pour way too much money, time and stress into an overworked web developer. A website in 2016 should be the hub for all official information: tour dates, discography, official photos, videos and music. You rent space on a social platform (and they can raise the rent or kick you off – or crumble – at any moment), you own your website real estate. The only consistent online tool that remains to be a solid necessity in an ever changing social world is the official artist website. Going into 2016 make sure you have these 9 essentials: 1) A Website In 2008, if you didn’t have a Myspace, you didn’t exist. These vary based on target demographic, genre, location and career goals, but there are 9 essential things every original act needs to have in 2016. The songwriting is truly heart wrenching, but if you’re going to pursue an original music career, you have to have some essential tools. I know you’re thinking, “but Ari, why not just tweet the song out without his handle?” Yeah, well, because the dude is clearly not ready for prime time. I always triple check who I’m tagging when tweeting about someone. The only thing worse than not including their handle is including the incorrect handle. It can be even a bit insulting to avid Tweeters. And if you tweet about someone and don’t include their handle it’s not only disrespectful, but looks lazy. I made a few critiques, commented on a few lyrics and his finger picking and then went to tweet it out to my 39,000 followers. I received a demo (Demo!) from 20 year old folk artist. 80% of the submissions I get are not very good, 15% are good, but not great and then occasionally I receive something so stunning I have to share it. That means, if you want to pay me to listen and review your music (with the possibility of sharing it), you can pay me to do it. Internal applications, then our B2B based Bizapedia Pro API™ might be the answer for you.I’m a “curator” on Fluence.

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